About Us

Blossom the Flower of Beautiful Love and Confidence

I. The Genesis: A Dream of Makeup Born in Winter

In the bitter winter of 2019, a group of makeup geeks, fueled by an boundless passion for color and fashion, gathered together. Confronted with an industry where high-end cosmetics intimidated everyday girls and affordable options compromised on quality and wearability, they made a revolutionary decision: to rewrite existing product formulas. Their goal was to create a brand-new makeup line that offered supreme radiance, ultra-long durability, and effortless accessibility—novo.

These passionate founders dedicated their lifelong pursuit to "producing high-quality, cost-effective makeup and personal care products tailored for all skin types." Through countless days and nights of rigorous research and formulation upgrades, novo shattered the conventional label of a mere "affordable alternative." By introducing innovative glow technology and long-lasting wear formulas, they breathed new life into the art of cosmetics.

II. A Devotion of Love: A Glimmer of Beauty in Everyday Life

The name novo embodies the essence of "rebirth, first encounters, and vibrant fluidity." Yet, its most touching soul stems from a real and profound love story of an ordinary couple within the founding team. In the early days of their entrepreneurial journey, like millions of couples striving in the city, they navigated the highs and lows of life under tight financial constraints.

Even during those days of meticulous budgeting, the husband longed to buy a cherished makeup set for his beauty-loving wife, hoping to bring a touch of long-awaited joy and elegance into the routine of daily life. However, deeply aware of their hardships, the wife gently yet firmly declined time and again. In her eyes, while makeup could enhance her appearance and nourish her confidence, their companionship and the warmth of their home were far more important. She refused to let her beloved bear any extra financial burden for her beauty.

The husband would often look at his wife's bare face, softened yet slightly weary from hard work, and sigh from the heart: "If only there were makeup products in the market that were safe, high-quality, and completely affordable for everyone. Then, my girl wouldn't have to suppress her innate desire for beauty."

III. The Brand Blossoms: Beauty and Love, Unbound

Motivated by this profound devotion to love and the pure pursuit of beauty, the novo brand was born! This pure original intention acted as a magnet, attracting more and more like-minded top researchers and color aesthetics experts. They poured their entire hearts into breaking the boundaries of status and budgets, ensuring that every beauty-loving woman could seamlessly experience safe, high-performance, and diamond-like radiant makeup.

Today, for every companion of novo, its products are far more than just jars and bottles on a dressing table. They represent a lasting companionship and heartfelt care from the depths of the brand that truly understands your needs. Every touch of the fingertips on the skin is a confident celebration of one's unique charm, and a continued trust in novo's years of unyielding dedication to quality.

IV. Core Philosophy: Radiance Formed by Confidence

"For Love's Sake, Infinite Beauty for You!" This resonant slogan unveils the deep-seated emotions behind the novo brand. We firmly believe that the essence of beauty is never to cater to the critical gaze of the outside world, but to flow from the self-confidence and happiness deep within.

In the aesthetic universe of novo, love is the driving force, and beauty is the ultimate goal. Whether it is an urban professional navigating the office with high efficiency or a dedicated homemaker guarding the warm hearth of family life, every woman is like a unique flower in spring—endowed with the absolute right to bloom fully and showcase her infinite beauty. Because of love, novo will continuously innovate and explore, bringing emotional surprises and touching experiences to every radiant woman around the globe.

Brand Directory (Contact Us)

• Brand Name: novo

• Headquarters Address: NOVO, No. 2076 YueLiangWang Avenue, Nanshan District, Shenzhen, Guangdong, China, 518000

• Phone Number: 86-0-13714304510